X080. Leisure in American Culture (3 s.h.) F S SS. Core: AC and WI.

This course is designed to provide an understanding of the past and present roles of leisure in American culture. It examines changing social values, community processes, and economic factors as they influence the leisure behavior of different social, ethnic, age, and gender-related groups and other special populations. Course units include historical perspectives, basic concepts of leisure and recreation, patterns of personal involvement, and values and outcomes of leisure.

0100. Career Orientation in Sport, Recreation, Tourism, and Hospitality (3 s.h.)

This course introduces students to the nature and scope of the sport, recreation, tourism, and hospitality industries, as well as to their economic, social, and ecological impact. A survey of career opportunities and professional associations will be included.

0101. Introduction to Sport and Recreation (3 s.h.) F S.

The nature, scope, and significance of the field of leisure, as it relates to sport and recreation, its history and development, philosophies and theories of leisure, and time away from work (or free time). The value of this unobligated free time to individuals in modern society will be explored.

0102. Introduction to Tourism and Hospitality (3 s.h.)

This course introduces students to the whole field of tourism and hospitality, including its history and development, philosphies and theories, and analysis of trends, issues and challenges.

0200. Program and Special Event Planning (3 s.h.) F S.

A sequential model of the program and event planning process: formulation of philosophy and goals; needs assessment; selection and design of special program and/or one-time event elements; implementation; and evaluation. Different formats, including fairs, festivals, sporting events, and grand openings with different levels of managerial involvement will be discussed. A practicum requirement will be included in the course.

0230. Leisure and Tourism for a Diverse Society (3 s.h.) F S SS.

The course will emphasize leisure, sport, recreation, tourism, and hospitality services for a multi-cultural, multi-racial, multi-ethnic society, as well as for persons with disabilities. Implications of personal biases will be an internal course thread.

0253. Computer Applications (3 s.h.) F S SS.

This class is currently required of all STHM students. Besides focusing on software applications of Microsoft Office, the class deals extensively with Internet marketing and web page design. All students are required to analyze various companies' web sites, and as a culminating experience, to design their own web page for a fictitious company.

0280. Internship I (Junior Internship) (3 s.h.) F S SS.

Prerequisite: All THM 0100 and 0200 level course requirements with C or higher.

Students will be assigned to an industry agency to complete 150 hours of professional experience. The agency will be selected through cooperation between and among the student, the School internship coordinator, and an agency supervisor.

W312. Research Methodology (3 s.h.) F S. Core: WI.

Prerequisite: Senior standing and approval of the Director of Undergraduate Programs.

A survey of current research methods including research designs, search strategies, questionnaire development, and statistical analysis will be covered. Students will be expected to use current computer skills in both implementing a research project and publishing a research report.

0321. Management in Tourism and Hospitality (3 s.h.) F.

Provides the knowledge required to formulate and manage effectively the resources in a tourism or hospitality operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation, and performance appraisals are examples of topics.

0322. Legal Issues in Tourism and Hospitality (3 s.h.) F.

A comprehensive overview of laws and regulatory agencies governing tourism and hospitality businesses. Special attention will be given to tort law, labor relations laws, Americans With Disabilities Act, risk management, contracts, and unions.

0323. Financial Management in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

Accounting trends and controls as they relate to the tourism and hospitality industries. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate, and long-term financing will be the course focus.

0324. Marketing and Sales in Tourism and Hospitality (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion, and sales principles as currently applied in the tourism and hospitality industries. Guidelines for formulating destination-oriented marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues, and problems influencing tourism destination marketing. The course will cover principles of salesmanship, sales techniques, sales strategies, and evaluation of sales performance in light of sales plan goals and objectives.

0331. E-Commerce Business Models and Strategy (3 s.h.)

This course deals with topics that include how industry related companies are utilizing e-commerce. The class analyzes business models and discusses positive and negative outcomes.

0332. Management Information Technology Systems in the Industry (3 s.h.)

This class exposes students to the various industry-specific information systems and software applications (such as SABRE, reservations systems, air traffic control, etc.) currently used in tourism, hospitality, sport, and recreation organizations. This is not a programming class, but rather an overview of current technology in the industry and its applications. The most appropriate School of Tourism and Hospitality Management faculty will design this class.

0333. Case Studies in e-Commerce (3-6 s.h.)

This class offers students a culminating experience in using current business analysis strategies in evaluating specific e-companies. The companies participate in the process.

0350. Management in Sport and Recreation (3 s.h.) F S.

Provides the knowledge required to formulate and manage effectively the resources in a sport or recreation operation. Human resource will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation, and performance appraisals are examples of topics.

0352. Legal Issues in Sport and Recreation (3 s.h.) F SS.

A comprehensive overview of laws and regulatory agencies governing sport and recreation businesses. Special attention will be given to tort law, labor relations laws, Americans With Disabilities Act, risk management, contracts, and unions.

0353. Finance and Fund Raising in Sport and Recreation (3 s.h.) F.

Prerequisite: ECON C050, C051, or C052.

Accounting trends and fund raising as they relate to the sport and recreation industries. Financial decision-making including cash management; ratio analysis; asset management; leverage; short, intermediate, and long-term financing will be the course focus. Sources of fund raising, revenue, and the process will be discussed.

0355. Facility Management in Sport and Recreation (3 s.h.) S.

Prerequisite: Junior standing.

The latest design concepts related to sport and recreation facilities, including commercial and public facilities. Design and maintenance as they relate to each other and to programs and administration.

0359. Marketing in Sport and Recreation (3 s.h.) S SS.

Prerequisite: ECON C050, C051, or C052.

An analysis of essential marketing, promotion, and sales principles as currently applied in the sport and recreation industries. Guidelines for formulating marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues, and problems influencing the industry will also be examined. The course will cover principles of salesmanship, sales techniques, sales strategies, and evaluation of sales performance in light of sales plan goals and objectives.

0362. Tourism Planning and Development (3 s.h.) S.

An analysis of the socioeconomic planning process involved in developing tourism destinations in global, community, metropolitan, urban, and rural settings. Emphasis on policy and product development, regeneration, and enhancement of facilities and services to meet the needs of tourists. Includes the adjustment process involved in integrating tourism into a developing economy, and the project management skills inherent in steering a development from inception to fruition. Extensive use is made of concepts from sociology, economics, political science, and business disciplines.

0363. Special Interest Tourism (3 s.h.) F.

Discussion of concepts, theories, and issues relevant to the development of special interest tourism such as ecotourism, rural tourism, ethnic tourism, adventure tourism, sports tourism, health tourism, farm and ranch tourism, arts tourism, cultural heritage tourism, casino tourism, urban tourism, peace tourism, nature tourism, and educational tourism. Examination of the development of tourism based on cultural, historic, and natural resources. The role of historic preservation, the arts, and the humanities to the tourism industry will be explored, as well as the unlimited opportunities for future growth.

0364. International Tourism (3 s.h.) F.

Focuses on the international tourism market and tourism destinations. Tourism growth and development as an international economic power will be discussed, along with social, political, and environmental considerations.

0365. Meeting, Conference and Event Management (3 s.h.) S.

The scope and processes of conferences, trade shows, and meetings will be discussed. Students will be required to participate in planning and implementing an event, conference, or meeting. This will include roles in budgeting, operations, and evaluation of conference services.

0366. Hotel and Lodging Operations Management (3 s.h.) F.

An integration and application of planning, implementation, operation, maintenance of accommodations, including hotels, motels, and resorts. The physical aspects, capital investments, layout, and design will be included with the operational component.

0367. Entrepreneurship in Sport, Recreation, Tourism, and Hospitality (3 s.h.) S.

The management of private business ventures, including an in-depth examination of commercial enterprises as a profit-making business and a survey of small business components. A completed business proposal will be required.

0368. Food and Beverage Management (3 s.h.) F.

Prerequisite: Students must be at least 21 years of age.

A survey course in basic commercial food service. Forecasting, selection, ordering, receiving, storing, preparation, portioning, costs analysis, menu, and customer expectations will be discussed. Beverage manufacturing, quality criteria, and sensory standards for distilled spirits and domestic and foreign wines are included.

0370. Senior Seminar (3 s.h.) F S.

Prerequisite: Senior standing and approval of the Director of Undergraduate Programs.

A forum in which students discuss the profession and their future. Internship clearance and selection must be completed in this course. Professional guest lectures, professional associations, job/internship searching, resume writing, and interviews are included. Professional shadowing, attendance at professional association meetings or conferences, and volunteer work are examples of fulfilling course requirements.

0380. Internship II (Senior Internship) (12 s.h.) F S SS.

Prerequisite: All university and THM 0100 to 0300 level course requirements with C or higher.

Completed the student’s last semester and taken in conjunction with THM 381. The student must complete 600 hours with an industry agency, 100 hours of which are devoted to the senior project in THM 381. The requirements of this experience are addressed in the School’s Senior Internship Manual (which is distributed in THM 370).

0381. Senior Project (3 s.h.) F S SS.

Prerequisite: All THM 0100 to 0300 level courses.Co-Requisite: This course must be registered for in conjunction with THM 0380.

Culminating written project agreed upon by university and agency supervisors.