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Academic Programs / Business & Management
Michael F. Smith, MSCM Department Chair
Marketing serves critical economic functions; companies of all sizes must develop effective marketing strategies to reach customers, which require an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with occupationally-viable skills and professional development opportunities.
Contemporary marketing focuses on performance metrics and the curriculum seeks to immerse students in the quantitative methods and the behavioral sciences necessary to address marketing problems. Experiential and active learning are common in the upper division curriculum and projects are often offered in cooperation with business and government organizations.
Students are encouraged to choose specific course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills; these sequences include: Supply Chain Management, Digital Marketing, Consumer Insights, Sales Force Effectiveness and Retailing. Information on these industry-focused sequences can be found on our department's web site.
Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to meet business leaders in marketing. The AMA hosts regular meetings and career development programs. The AMA is open to all majors. For more information, please see the AMA web site at www.temple-ama.org/ or contact Professor Craig Atwater at firstname.lastname@example.org (215-204-5220).
All new students starting in the 2013-2014 academic year and beyond are required to complete the university's General Education (GenEd) curriculum.
Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.
Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/cms_academics/dept/advising/ to calculate the GPA in the major.
Major Requirements for new students
Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.
Suggested Sequence for new students
Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.
The Marketing major is available as an online BBA degree completion program designed for new students ready to start their junior year in a business curriculum. Please see our web site for program and admission information.
Motivated students can accelerate their BBA program to finish in 3 years. Please see the suggested sequence.
The Marketing Minor
Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
The Digital Marketing Minor
The Digital Marketing Minor prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, internet research, demographic and sales analytics, blogging, and media design. The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
The 4+1 Master of Education (M.Ed.) program is designed for students who are interested in pursuing a Master of Education while completing the Bachelor of Business Administration (B.B.A.) in Marketing requirements. After completion of the programs, students earn a B.B.A. degree and an M.Ed. in Business, Computers & Information Technology Education (BCITE) or Marketing Education (ME), and a Commonwealth of Pennsylvania Instructional I Teaching Certificate in BCITE or ME. There is an application process. The deadline to apply is June 15th for the fall admittance. For more information please contact Dr. D. James Gilmour.
Dr. D. James Gilmour, Program Advisor
Ritter Hall 348
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