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  Academic Programs / Business & Management

Marketing

Michael F. Smith, MSCM Department Chair
Office: Alter Hall 512
215-204-1682
msmith@temple.edu

www.fox.temple.edu/cms_academics/dept/marketing_and_supply_chain_management/

 

Marketing serves critical economic functions; companies of all sizes must develop effective marketing strategies to reach customers, which require an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with occupationally-viable skills and professional development opportunities.

Contemporary marketing focuses on performance metrics and the curriculum seeks to immerse students in the quantitative methods and the behavioral sciences necessary to address marketing problems. Experiential and active learning are common in the upper division curriculum and projects are often offered in cooperation with business and government organizations.

Students are encouraged to choose specific course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills; these sequences include: Supply Chain Management, Digital Marketing, Consumer Insights, Sales Force Effectiveness and Retailing. Information on these industry-focused sequences can be found on our department's web site.


Marketing majors have varied career choices, including:

  • Advertising – including media planning, social media, or account management
  • Direct Marketing
  • Digital Marketing
  • Global Marketing
  • Logistics and supply chain management
  • Marketing Management
  • Marketing Research and consumer insights
  • Non-profit organizations such as hospitals and universities
  • Sales and sales management
  • Wholesaling and Retail Management, including buying and allocations

Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to meet business leaders in marketing. The AMA hosts regular meetings and career development programs. The AMA is open to all majors. For more information, please see the AMA web site at www.temple-ama.org/ or contact Professor Craig Atwater at atwater@temple.edu (215-204-5220).

 

Summary of Requirements

University Requirements

All new students starting in the 2013-2014 academic year and beyond are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/cms_academics/dept/advising/ to calculate the GPA in the major.

Major Requirements for new students

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Suggested Sequence for new students

 

Requirements of Marketing Major

 

Subject Course # Course Title Hours Attribute
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Marketing  3553* International Marketing 3  
Marketing 4501** Marketing Strategy 3  
         
Choose three:   9  
Marketing 3501 Integrated Marketing Communications    
Marketing 3502 Information Management for Marketing Strategies    
Marketing 3503 Promotion Management    
Marketing 3504 Sales & Sales Management    
Marketing 3505 Entrepreneurial Marketing    
Marketing 3506 Value Delivery Networks in Marketing    
Marketing 3507 Direct Marketing    
Marketing 3508 Digital Marketing    
Marketing 3509 Quantitative Methods in Marketing Management    
Marketing 3515 Principles of Supply Chain Management    
Marketing 3580 Special Topics - Marketing    
Marketing 3581 Marketing Internship/Co-operative Experience    
Marketing 3582 Independent Study    
Subtotal     21  
NOTE: Some courses listed above have minimum grade requirements. Check course descriptions for details.
*Marketing 3553 replaces International Business 3101 (Fundamentals of International Business) in the
upper division foundation. This course is not calculated in the major GPA.
**This major capstone is taken in the final semester and all prerequisites must be met.

 

Suggested Sequence of Marketing Major

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

 

Semester I - Fall        
Subject Course # Course Title Hours Attribute
Statistics 1001 Precalculus for Business 3  
Economics 1101 Macroeconomic Principles 3  
Human Resource Management 1101 Leadership & Organizational Management 3  
English 0802, 0812 or 0902 Analytical Reading & Writing 4 GW
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester II - Spring        
Subject Course # Course Title Hours Attribute
Statistics 1102 Calculus for Business 3  
Economics 1102 Microeconomic Principles 3  
Legal Studies 1101 Legal Environment of Business 3  
Intellectual Heritage 0851 or 0951 Mosaic: Humanities Seminar I 3 GY
GenEd 08xx or 09xx GenEd Breadth Course 3-4  
Subtotal     15-16  
         
Semester III - Fall        
Subject Course # Course Title Hours Attribute
Statistics 2103 Business Statistics
{waives GenEd GQ requirement}
4  
Accounting 2101 Financial Accounting 3  
Management Information Systems 2101 Information Systems in Organizations 3  
Intellectual Heritage 0852 or 0952 Mosaic: Humanities Seminar II 3 GZ
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester IV - Spring        
Subject Course # Course Title Hours Attribute
Accounting 2102 Managerial Accounting 3  
Marketing 2101 Marketing Management 3  
Business Administration 2101 Professional Development Strategies 1  
Business Administration 2196 Business Communications 3 WI
Risk Management & Insurance 2101 Introduction to Risk Management 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     16  
         
Semester V - Fall        
Subject Course # Course Title Hours Attribute
Finance 3101 Financial Management 3  
Management Science/Operations Management 3101 Operations Management 3  
Business Administration 3102 Business Society & Ethics 3  
Marketing 3596 Consumer & Buyer Behavior 3 WI
Marketing 3511 Marketing Research 3  
Subtotal     15  
         
Semester VI - Spring        
Subject Course # Course Title Hours Attribute
Business Administration 3103 Integrative Business Applications 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Subtotal     15  
         
Semester VII - Fall        
Subject Course # Course Title Hours Attribute
Business Administration 4101 Global Business Policies 3  
Marketing 3501/3502/3503/3504/
3505/3506/3507/3508/
3509/3515/3580/3581/3582
Select one 3  
Marketing 3553 International Marketing 3  
GenEd 08xx or 09xx GenEd Breadth Course 3  
Free Elective     3  
Subtotal     15  
         
Semester VIII - Spring        
Subject Course # Course Title Hours Attribute
Marketing 4501 Marketing Strategy 3  
Free Elective     3  
Free Elective     3-4  
Free Elective     3  
Free Elective     3  
Subtotal     15-16  
         
Total credits for the B.B.A. in Marketing: 124  

 


 

BBA Online Program Option

The Marketing major is available as an online BBA degree completion program designed for new students ready to start their junior year in a business curriculum. Please see our web site for program and admission information.

Accelerated 3 Year BBA

Motivated students can accelerate their BBA program to finish in 3 years. Please see the suggested sequence.


 

Minors

The Marketing Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.

The Digital Marketing Minor

The Digital Marketing Minor prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, internet research, demographic and sales analytics, blogging, and media design.  The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.

 


4+1 Master of Education Degree (M.Ed.)

The 4+1 Master of Education (M.Ed.) program is designed for students who are interested in pursuing a Master of Education while completing the Bachelor of Business Administration (B.B.A.) in Marketing requirements. After completion of the programs, students earn a B.B.A. degree and an M.Ed. in Business, Computers & Information Technology Education (BCITE) or Marketing Education (ME), and a Commonwealth of Pennsylvania Instructional I Teaching Certificate in BCITE or ME. There is an application process. The deadline to apply is June 15th for the fall admittance. For more information please contact Dr. D. James Gilmour.

Dr. D. James Gilmour, Program Advisor

Ritter Hall 348

215-204-6197

jgilmour@temple.edu

 

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