Marketing

Richard Lancioni, Department Chair
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu

Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy, an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and foreign markets. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.

Marketing majors have career choices in several fields, including:

• Advertising and advertising management
• Sales and sales management
• International Marketing
• Marketing Research
• Marketing Management
• Logistics and supply chain management
• Careers in local, state, and federal governments
• Non-profit organizations such as hospitals and universities
• Direct marketing
• Public relations
• Customer service
• Wholesaling

Marketing majors are encouraged to become involved in the American Marketing Association (AMA). This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please see the AMA web site at http://sbm.temple.edu/org/ama.htm or contact Professor Mary Conran at mconran@temple.edu (215-204-8152).

Summary of Requirements

University Requirements

All students are required to complete a set of university requirements: General Education (GenEd) or Core.

• New freshmen starting in the 2009-2010 academic year are required to complete the GenEd curriculum.
• New transfer students starting in the 2009-2010 academic year are required to complete the Core curriculum.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.

Major Requirements for Freshmen

Suggested Sequence for Freshmen

Major Requirements for Transfers

Suggested Sequence for Transfers

Requirements of Marketing Major - for freshmen only 

Suggested Sequence of Marketing Major - For Freshmen Only

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

Requirements of Marketing Major - for transfer students only

Suggested Semester-by-Semester Sequence of Marketing major - for transfer students only

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation.