Marketing

Richard Lancioni, Department Chair
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu

Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy, an individual must understand how to: develop new products, create effective promotional programs, price the products, and distribute them to customers in a global marketplace. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are introduced to quantitative methods and the behavioral sciences to better solve marketing problems. Methods of instruction range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Experiential and active learning are common in the upper division curriculum and projects are often conducted in cooperation with business and government organizations.


Marketing majors have career choices in several fields, including:

• Advertising and advertising management – including social media relations
• Customer service
• Direct Marketing
• Digital marketing
• International Marketing
• Local, state, and federal governments including consumer affairs
• Logistics and supply chain management
• Marketing Management
• Marketing Research and consumer insights
• Non-profit organizations such as hospitals and universities
• Public relations
• Sales and sales management
• Wholesaling and Retail Management, including buying and allocations

Marketing majors are encouraged to become involved in the American Marketing Association (AMA). This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please see the AMA web site at http://sbm.temple.edu/org/ama.htm or contact Professor Mary Conran at mconran@temple.edu (215-204-8152).

Summary of Requirements

University Requirements

All new students starting in the 2011-2012 academic year and beyond are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.

Major Requirements for new students

Suggested Sequence for new students

Requirements of Marketing Major

Suggested Sequence of Marketing Major

Please note that this sequence is suggested only, ensuring prerequisites are met. Students' academic sequences may differ based on individual academic plans.

Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation.