Our Mission focuses on advertising as a major business, serving major businesses, at the intersection of media and society. Students in a professional department dedicated to the study of advertising will learn, and graduates will be well grounded in, the arts of marketing communications in a modern, high tech, media intense, global society. They must comprehend the nexus of economic communications and social communications. They must be positioned to succeed in professional careers and to wisely respond as citizens, consumers and community leaders.