There are probably as many careers in advertising as there are departments in an advertising agency. Certainly, the advertising agency is only one setting for these careers. Graduates of the Department of Advertising who specialized in advertising may work as an agency manager or advertising director at a newspaper, magazine, television station or radio station.

In a corporate setting, the advertising graduate could be the chief executive officer in charge of advertising operations and, in a retailing establishment, he or she could be the head of the advertising department. And since many corporate and retailing advertising departments are organized like advertising agencies, a person trained in advertising also has the option of working in these settings as a copywriter, media planner, researcher or account executive.

Advertising is mass communication. Someone trained in advertising has choices of many other jobs and careers generated by the ever-expanding field of communication.

Students in the Department of Advertising will learn:

• How to identify appropriate research designs for understanding consumer wants, needs and communication behavior, and be able to interpret the results for developing brand and advertising strategies.

• How to conceive, write, design and produce advertising in all media formats which can be measured against marketing objectives and strategies.

• How to establish strategies and to negotiate executions for the investment of advertising dollars in all media vehicles, and how to evaluate the results.

• How to manage client relations and the process of producing advertising from strategy through production at a profit.